Xiazhao Chen

Academic profile

Dr Xiazhao Chen

Lecturer in Marketing
50業子 Business School (Faculty of Arts, Humanities and Business)

The Global Goals

In 2015, UN member states agreed to 17 global to end poverty, protect the planet and ensure prosperity for all. Xiazhao's work contributes towards the following SDG(s):

Goal 12: SDG 12 - Responsible Consumption and Production

About Xiazhao

Lecturer in Marketing油

Supervised Research Degrees

  • Peart, N., 2023. Talent Management in the Hospitality Management (Director of Studies)油
  • Lu, X., 2021. The Antecedents of Travel Intention for Perceived Memorable Destination Wedding Experience. (2nd Supervisor)油

Teaching

  • Consumer Behaviour: Decision-Making Process油
  • Digital Marketing油
  • Tourism Experience油
  • Strategic Management油
  • International Marketing油
  • Trends and Revenue Management in Hospitality
  • Game Theory Application

Contact Xiazhao

Room 318, Fitzroy Building, Drake Circus, 50業子, PL4 8AA